Privacy Policy

Privacy Policy

Last updated: September 3, 2026

Welcome to WillowPawArt. The trust you place in us with your memories is our highest priority. This Privacy Policy explains how BOREDOM BUSTER LTD (“we”, “us”, “our”) collects, uses, and shares your personal data when you visit our website https://www.willowpawart.com (the “Site”), purchase our custom artwork, or interact with us.

1. Who We Are
This Site is operated by BOREDOM BUSTER LTD. For the purpose of data protection laws, we are the data controller of your personal data.

• Company Name: BOREDOM BUSTER LTD
• Company Number: 17189420
• Registered Office Address: Unit A 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom
• Contact Email: support@willowpawart.com

2. Personal Data We Collect
We collect personal data in three main ways: data you provide to us, data we collect automatically, and data from third-party sources.

• Data You Provide:

  • Identity & Contact Data: Name, email, shipping/billing address, phone number.
  • Artwork Creation Data: The photos of your pet(s) that you upload for us to create your custom portrait. This is treated with the utmost care.
  • Account & Order Data: Login credentials, order history, and payment details (processed securely by our payment partners like Stripe or PayPal).
  • Communications Data: Your emails, chats, and other communications with our support team, including artwork proof approvals.
  • User-Generated Content: Product reviews, testimonials, or comments you choose to submit.

• Data We Collect Automatically:

  • Device & Usage Data: IP address, browser type, device information, pages visited, and how you interact with our Site. This is collected using cookies and similar technologies.

• Data From Third Parties:

  • We may receive data from our service providers, such as fraud prevention services, analytics partners, and advertising networks.

3. How and Why We Use Your Personal Data
We use your data for the following purposes, based on a specific legal justification:

Purpose	Legal Basis (primarily for UK/EEA)
To create, process, and deliver your custom artwork and handle any necessary returns.	Performance of a contract
To provide customer support, manage the artwork proofing process, and respond to your inquiries.	Performance of a contract; Legitimate interests
To operate, secure, and improve our Site, including for analytics and fraud prevention.	Legitimate interests
To send you marketing communications (email/SMS) if you have consented.	Consent (or soft opt-in for existing customers)
To personalize your shopping experience, such as showing you relevant artwork styles.	Legitimate interests; Consent for cookies
To comply with legal obligations, such as tax and consumer laws.	Legal obligation

4. Cookies and Similar Technologies
We use cookies and similar technologies for essential functions, analytics, and advertising. You can manage your cookie preferences at any time through our cookie consent banner or the "Cookie Settings" link in our Site's footer.

5. Sharing Your Personal Data
We do not sell your personal data for money. We share it only with trusted partners essential for running our business and for advertising purposes:

• Service Providers: Companies that help us run your order and the Site — our e-commerce platform (SHOPLINE), payment and checkout partners (we never store full card numbers), shipping couriers, our partner artists and production workshop who receive the photos needed to hand-paint your artwork and handcraft your product, hosting, customer support software, and fraud prevention services. All are bound by confidentiality and data-processing agreements.
• Advertising & Analytics Partners: We share data (often via cookies) with partners like Google and Meta (Facebook/Instagram) to measure our advertising effectiveness and, with your consent, to show you personalized ads. This may be considered "selling" or "sharing" under certain US state laws (see Section 6).
• Legal & Safety: If required by law or to protect the rights and safety of our company, our customers, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of our business assets.

6. Your Privacy Rights
You have rights regarding your personal data. The rights available to you depend on your location.

• Rights for All Users:

  • Opt-Out of Marketing: You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link.
  • Manage Cookies: You can control non-essential cookies through our cookie settings.

• For Residents of the UK and EEA (under GDPR):

  • You have the right to Access, Rectify, Erase, Restrict, and Port your data, to Object to processing based on our legitimate interests, and to withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of any processing carried out before your withdrawal, and it will not stop us from sending service-related emails (such as your artwork proof and order updates). You can withdraw your consent at any time by clicking the "unsubscribe" link in any marketing email, by changing your preferences through "Cookie Settings" in our site footer, or by emailing us at privacy@willowpawart.com.

• For Residents of the US (e.g., California, Virginia, Colorado):

  • Depending on your state, you may have rights such as:
    • Right to Know/Access: To know what personal data we have collected about you.
    • Right to Delete: To request the deletion of your personal data.
    • Right to Correct: To correct inaccurate personal information.
    • Right to Opt-Out of Sale/Sharing: To direct us not to "sell" or "share" your personal data for cross-context behavioral advertising. You can exercise this right via our "Do Not Sell or Share My Personal Information" link in the site footer.

• How to Exercise Your Rights:

  • To exercise any of these rights, please email us at privacy@willowpawart.com. We may need to verify your identity before processing your request. You also have the right to lodge a complaint with your local data protection authority (in the UK, this is the Information Commissioner's Office - ICO).

7. International Data Transfers
We are a UK-based company, but our service providers may be located worldwide. This means your personal data may be transferred and processed in countries outside of your own, such as the United States. We use legal safeguards, such as Standard Contractual Clauses (SCCs) and the UK's International Data Transfer Agreement (IDTA), to ensure your data is protected during these transfers. This includes transfers to the countries where our production and logistics partners are located.

8. Data Retention and Security

• Retention: We keep order and tax records for 6–7 years as required by law. Pet photos you upload are kept for 12 months after delivery (for remakes, replacements, or repeat orders) and then permanently deleted — unless you've given us permission to feature your pet, in which case we keep only what you've approved. You can ask us to delete your photos at any time.
• Security: We implement technical and organizational measures to protect your data, but no system is 100% secure. We encourage you to use a strong, unique password for your account if you create one.

9. Children’s Privacy
Our Site is not intended for children under the age of 16, and we do not knowingly collect their data. If you believe we have, please contact us to have it removed.

10. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top will indicate the latest version. For significant changes, we will notify you through the Site or by email.

11. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Email: privacy@willowpawart.com
• Postal Address: BOREDOM BUSTER LTD, Unit A 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom